Dimension & More’s motivation for defining such building-products goes beyond merely advising stakeholders toward sound decisions. It also lies in recognizing the unique locational potential of certain projects and seizing opportunities to trigger influential development trends. Thanks to its particular location, this project had the potential to act as a permanent, inspiring billboard—positioned right where it could shape the mindset of developers with the intention of building similar spaces. It was poised to inspire business owners to seek better environments for work-life integration and serve as a model for creating building-products aligned with users’ evolving needs.
- Highly professional and reputable ownership
- Exceptional site access on all four sides
- Proximity to Chamran Expressway – the most diplomatic artery of Tehran
- 750% buildable floor area ratio – rare for lots of similar size within the city
- Severe shortage of high-quality, well-accessible office spaces that support functional work-life in the city
- The need to convert part of the project to office use due to: 1. Market demand shifts and redirection of investment flows from retail to residential (driven by over-issuance of commercial permits under the 12th government, international sanctions, and a public shift toward digital purchasing), 2. Profitability implications of land use, 3. Parking limitations in the existing structure
- Existing skeleton constructed for commercial use
- Developer preference for residential projects due to guaranteed sales and profitability
Raising awareness of the demand for office building-products
Providing accurate projections of acceptable return on investment
Emphasizing the time factor as a key variable in determining ROI
- Enabling the creation of a high-quality office building for the city—serving as a model for other developers and benefiting future generations through a more beautiful and sustainable urban environment
- Unlocking the potential for a high-performance development—not just in terms of accessibility and physical features, but in delivering a unique, open and joyful experience for its users that promotes a more balanced and cohesive community