The primary priority in any real estate transaction, for brokers and financial parties alike, is often the successful closing of the deal and the peace of mind that comes with transferring ownership and achieving mutual financial satisfaction. While this is a valid priority, focusing solely on this aspect may overlook the long-term impact of the transaction—an impact that affects not only the involved parties but also the citizens and, on a broader scale, the city itself. The city that will host this new space for decades to come. A space that will influence the urban dynamics of its district—its businesses, economic growth, traffic, and accessibility. A coordinated approach in offering a plot of land to the market ensures that its sale, at any cost and to any developer, is not the sole