Project Code: 0792Identifying an opportunity for impact through the launch of a distinct project
At Dimension & More, our approach is rooted in a deep understanding of client perspectives on one side, and foresight into urban needs on the other—ensuring that each project aligns with the evolving character of the city.
Facts and Figures
Location
District 2 Tehran
Project Land Area (m²)
5,555
Total Built-up Area (m²)
60,000
Number of Floors
15
Unit
162
Initial Value (M $)
9.2
Project Current Value (M $)
89.5
Key Challenges
- Overlooking the Yadegar-e-Emam Highway, which created a perception of easy access, while in reality the access route was relatively complicated.
- The project was financially and operationally demanding.
- The owners were reluctant to partner with developers due to: 1. Their own strong background in construction and development, leading to specific expectations from a partner, 2. Their belief that capable developers avoid joint ventures, and that less competent ones focus solely on selling the very project they’re building — a mindset that made collaboration more difficult.
- Economic downturn in early 2018.
Approach Taken
1.
Shortlisting a group of developers based on a shared outlook and professional integrity.
2.
Prioritizing candidates with the capacity to respond to the project’s specific demands.
Outcomes
- Unlocking the opportunity to create an impactful building-product, tailored to the land’s potential and context.
- Securing the purchase by a developer characterized by: 1. A drive for fresh thinking, 2. High motivation to build and develop, 3. A level of flexibility aligned with that motivation — enabling them to develop a project with thoughtful ideas and relevant solutions, contributing positively to the urban fabric and creating ripple effects across social layers, both micro and macro.