Project Code: 0799Shaping an Alternative Model in a Strategic Location
At Dimension & More, we aim to shift that perspective helping clients see beyond the financials by raising awareness about the lasting impacts of their decisions and opening up new, more meaningful ways to frame the project.
Facts and Figures
Location
District 2 Tehran
Project Land Area (m²)
1,600
Total Built-up Area (m²)
15,000
Number of Floors
14
Unit
59
Initial Value (M $)
8.2
Project Current Value (M $)
28.2
Key Challenges
- The land’s location directly opposite District 2 Municipality building led to reluctance among developers to take on the project.
- Prevailing assumption among developers that a change of use from residential to office would be necessary to attract buyers.
- Overlooking the advantages of maintaining residential use next to the municipality (e.g., higher security, lower density, more green space).
- A slow market and lack of motivation among developer candidates to engage.
Approach Taken
1.
Curated a list of potential developers.
2.
Engaged a selected candidate through one-on-one discussions, highlighting hidden opportunities often missed by others in the industry.
Outcomes
- Created the opportunity to deliver a meaningful residential building-product — one that could inspire other developers frequenting the municipal offices nearby. This project aimed to subtly influence how such stakeholders view value and guide them toward more thoughtful use of national assets.